News

Get The Right Color Every Time

Finding the Right Color Doesn’t Have to be Hard


We’ve all been there. We’re at the store, looking at a new shirt or blouse, but we just can’t remember if this is the same shade of blue as the shoes that we have at home. Traditionally, we would just have to hope that our memory has served us well and buy the shirt. However, with Color Muse you never have to worry about picking the wrong color ever again. Our patented technology allows the Color Muse to quickly and easily analyze the color of nearly any object, and tell you exactly what the color is. With this kind of power in your hands, matching your outfits has never been easier. In today’s post, we figured we would go over some interesting facts about color because, hey, who doesn’t like color?


  • Color is All in Your Head: Technically speaking, color, as we think of it, doesn’t actually exist. Color is created when our brain tries to interpret the light signals that reflect off of the objects that surround us. Because of the structure of our eyes we see the colors that we do, however this does not make them “physically” real. Think of it this way. Dogs are essentially color blind in that they can only distinguish between blue and yellow but not red and green. So, to a dog, the world looks much different than it does to us. Color is simply a perspective.
  • There are Two Ways to Create Colors: In the olden days, when we were just figuring out that there was more to color than meets the eye, humans discovered that there are two different ways to create color. These two methods are mixing light (additive) or by mixing paint on a canvas (subtractive). Mixing light allows you to create colors by mixing red, green, and blue light together; the more light you add, the bolder the color mix becomes, which is why it is called “additive.” In the “subtractive” method, by adding more paint to a canvas, you are actually subtracting light from the paper.
  • Humans Only See Three Colors: The vast majority of humans are only able to see three colors: red, green, and blue. We are able to see these colors because we have three distinct types of receptor cells in our retina, with each one being sensitive to one of the respective three colors. However, because we are able to see these three colors, we are also able to see the variations of these colors. With this fact in mind, it is thought that the typical human can see about 10 million different color combinations.
  • Colors Harmonize: While it is true that colors come in harmonies, we do not mean harmony as thought of in the musical sense. Color harmonies are created by picking colors from the color wheel that are complementary, analogous, or are part of a triad. These color combinations will always look balanced and pleasing to the human eye in the same way that certain musical notes always sound good together.

  • We hope that you found these facts about color entertaining. If you find yourself curious about colors on a deeper level, purchase the Color Muse today. This handheld color matching tool allows you to analyze and save millions of colors, ensuring that you will never make the wrong color choice again. Additionally, our partnerships with leading fashion labels allow you to scan the color of your favorite article of clothing and shop other items that match or compliment that color. Visit our website today to learn more!