Save Yourself on the Sales Floor
Why didn’t anyone warn you that buying a home meant you’d spend so much time talking to sales people looking to upsell you two or ten extra features on anything you need or want for your home? Shouldn’t that have made the fine print somewhere? It is easy to feel like your wallet has no allies to speak of when you’re shopping for your home, but with our color matching tool you can finally wrest back some level of control.
The Importance of Confidence & Authority in Sales
Whether you are the salesperson or the customer, each sale boils down to a subtle battle between each party’s authority and confidence. If you stand firmly on a base of product and industry knowledge, confident in your ability to negotiate a deal, then you’re in a much better position to get the best deal and service available, especially when compared to someone who is not.
Knowledge is Bargaining Power
When you know what you want - and what you don’t want - it puts you in a much better position to negotiate. If a salesperson tries to dazzle and distract you with an upgraded, unnecessary product, they will find their efforts fall flat if you know what you actually need. While many people think they know what they need or don’t need, the reality is that sales floor tactics that exploit a lack of product knowledge have been shown to work on unsuspecting customers throughout human history. Any details, no matter how insignificant, about what you need gives you the ultimate bonus to bargaining power: The ability to say no; if you know for certain that what you’re being offered isn’t in line with what you need, then you can simply walk away from the deal.
Find Your Confidence
There are a number of things that can help you get a better deal on the sales floor, but the most effective is undoubtedly confidence. Confidence in your negotiating stance stems from how level your footing is with the salesperson you’re working with. Of course, there are ways to prepare for your visit to increase that footing, which is why you should always take the time to check the following before you ever set foot on a sales floor:
- Recognize the fact that you’re never “just looking.” If you’re there, you’re there to buy - whether or not you know it, the salesperson you’re working with will. If you don’t want to regret your purchase later, don’t ever buy when you’re unprepared or shop when you can’t buy.
- Get on the same page with your partner. Whether your partner is your spouse, a good friend, or even just a parent that will accompany you on your trip, it is important your goals for the purchase are aligned - including what you will and won’t accept.
- Measure twice, buy once. In carpentry, they say you should always measure twice before you cut; we would argue that the same applies to a purchase. You should know the exact dimensions for any furniture or appliances you need or general size for homes, vehicles, etc.
- Think about the final product. Imagine what any item you’re looking to purchase will look like in the space, including how it will match to the other colors and textures in the room. Before you show up on the sales floor, you should have an idea of what will and won’t work.
In addition to everything listed above, it is crucial that you use the tools available to you. Bring with you anything that will help you make the best decision, whether that means pictures of the room you’re shopping for or our innovative color matching tool. Remember that the smartphone in your pocket or purse is just as powerful, if not more so, than whatever the salesperson is telling you. Ask for a minute, then do some research on any products they’re pushing upon you; by simply entering in the product’s SKU (stock keeping unit) into a search engine, you can almost always find online stores selling that exact product, compare prices, and even look at reviews. Don’t forget, the most powerful tool available to you is your own confidence, and sometimes confidence means being bold enough to walk away from a deal. Whether you take a day, a week, a month, or a year, you can wait as long as needed to ensure you’re getting the deal that is right for you - not for them.
The Power of Design
There is something special that happens when you get the right product for the right space at the right price. It’s like something clicks and you just know it’s right. We’ve all had that experience before, whether it’s digging out an incredible find at a thrift store, finding a shirt you passed up last week is now on the clearance rack, or even just getting your dream car in the perfect color, it’s a powerful feeling that leaves a lasting impression and straps a story to that purchase; make this feeling your standard for big purchases! Basically, if someone isn’t asking about how you found such a perfect couch for your living room, then you could have done better.
Find Your Inner Designer
We understand that you’re probably not going to run out and get an interior design degree, and that’s okay. At Color Muse, we invented our innovative color matching tool to help anyone make informed decisions about any colors they bring into their life, whether or not they have an eye for color or design. By using our color matching tool, you can actually be sure that the orange couch you’re somehow sure will work actually will, and that it’ll look great. We believe that even if there isn’t an interior designer in you, there is an inner designer that is just waiting to show what they can do.